Schedule and Location
Conducted in Midtown Manhattan
Faculty
Faculty members have years of experience building brands for large companies, either as outside consultants or as line executives.
- Richard I. Kolsky (Academic Director), Adjunct Professor, Kellogg School of Management
- Steve Burnett, Associate Dean of Executive Education, Professor of Strategic Management, Kellogg School of Management
- Bobby Calder, Charles H. Kellstadt Distinguished Professor of Marketing, Kellogg School of Management
- Julie Hennessey, Clinical Associate Professor of Marketing, Kellogg School of Management
Subject Matter Experts
IME incorporates the experience of media and entertainment leaders into each of its programs. These Subject Matter Experts work with IME faculty to design and deliver course content, emphasizing pressing topics and emerging trends. They guarantee that programs are relevant, current, and communicate knowledge that can be put into practice.
Fees
The cost for the Branding program is $. Cost includes all class materials, as well as breakfast, lunch, and a cocktail hour event.
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