This is a time of unique challenge and opportunity for media executives:
- New technologies have brought an explosion of options for media consumers.
- This cluttered environment requires powerful media brands and outstanding brand systems.
- The digital migration of content has forced media executives to think about their brands in new and innovative ways.
- Revenue models for digital platforms are still evolving.
- This dynamic environment often focuses on short-term gains to the neglect of brand building.
The Experience
You will develop your plan of attack through research-based action learning, including case studies and group exercises, from the premier marketing faculty of the Kellogg School . Additionally, Subject Matter Experts will provide valuable insight from the media and entertainment trenches by illuminating their successes and failures. Since it was devised for a business that thrives on connections, this program's industry-specific setting naturally promotes networking and makes the sharing of experiences all the more relevant.
Takeaways
- Receive personalized attention from faculty to help you tackle your most pressing issues
- Obtain clear definition of branding and positioning as you migrate content to digital environments and across platforms
- Learn to manage and optimize brand systems
- Improve your ability to integrate advertisers into your brand
- Work with the world's leading marketing faculty
- Create your long-term strategic plan for your brand
- Gain perspective by getting away from the office to reflect on the bigger picture
Who Should Attend & Why
IME’s Branding in Media and Entertainment program is designed for executives responsible for the success of marketing initiatives as well as those involved with brand-related efforts. The program helps executives enhance their brand savvy, from positioning for online platforms to creating global brand concepts.
To most effectively implement change within their organizations, attendees are encouraged to come with a "team" from their companies whenever possible. Corporate teams have a pre-program consultation with the Academic Director, which maximizes the usefulness of the program. There are team exercises during the program and post-program follow-up to ensure effective implementation. For more information, contact .
Schedule and Location
Conducted in Midtown Manhattan
Fees
The cost for the Branding program is $. Cost includes all class materials, as well as breakfast, lunch, and a cocktail hour event.
For More Information
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