Branding in Media and Entertainment
The mandate for powerful media brands and brand systems has never been greater. There has been an explosion of delivery technologies and content platform options. The pace of change has also placed a focus on short-term gains, often to the neglect of brand building. This program gives the skills and strategies to succeed through powerful brands that dominate in times of upheaval.
Who Should Attend & Why
IME’s Branding in Media and Entertainment program is designed for executives responsible for the success of marketing initiatives. The program helps executives enhance their brand savvy, from positioning for online platforms to creating global brand concepts.
Key Benefits
- Overcome information clutter with strong brands
- Gain clear definition of branding and positioning in M&E
- Learn to manage and optimize brand systems
- Work with the world’s premier marketing faculty
Schedule
November, 2007 – Specific Dates TBA
Fees
The cost for the Branding program is $3,950. Cost includes all class materials, as well as breakfast and lunch and a group dinner.
